AstraZeneca: HCP virtual assistant

196%as reported in the source

Launched an AI virtual assistant on its HCP medical website that gives oncologists real-time, regulatory-compliant oncology information across multiple brands and handles routine HCP inquiries, built in 3.5 months.

Industry: Pharmaceuticals (oncology)
Tools named: Credera (consultancy build; NLP models, content management system)

Reported results (as quoted): "Enhanced HCP engagement: 196% increase in engagement"; summary: "generated over $3M in cost savings"

Note: Baseline for the 196% isn't defined.

Source

Company: AstraZeneca · Vendor case study · https://credera.com/en-us/case-studies/ai-driven-solution-boosts-engagement-and-reduces-costs-for-leading-pharmaceutical-company

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