Proton.ai: next-best-action
13%per Proton.ai
Gave customer service reps AI recommendations during calls and emails (due-to-reorder items, wallet-share gaps, new items) to turn a reactive call center into a selling channel.
Industry: MRO / industrial distribution
Tools named: Proton.ai
Reported results (as quoted): "On average, MSC sees a 13% conversion rate on the recommendations suggested by Proton, with reps generating approximately $15K in upsell/cross-sell revenue per year." CEO: "we've seen 20x the results that we did with the last [system] we were tinkering with."
Note: '20x' is relative to MSC's previous tool, not to baseline sales.
Source
Company: MSC Industrial Supply · Vendor case study · https://www.proton.ai/case-study/proton-turned-msc-call-center-into-sales-powerhouse · Published Mar 19, 2026
Related use cases
- Proton.ai: next-best-action · Proton.ai
- Microsoft Dynamics 365 Sales (Copilot): Pull the latest news on an account as a conversation starter · Microsoft Dynamics 365 Sales (Copilot)
- Salesforce Agentforce Sales: Research accounts and update account plans · Salesforce Agentforce Sales
- Salesforce Revenue Cloud (CPQ): Amend or renew customer contracts from asset records · Salesforce Revenue Cloud (CPQ)
- Salesforce Sales Cloud Revenue Intelligence: Find upsell and cross-sell based on similar accounts · Salesforce Sales Cloud Revenue Intelligence
- Gong: Track account health to protect renewals · Gong
- Gong: Spot expansion opportunities across your book · Gong
- Outreach: Re-engage a lost account by addressing past objections · Outreach
Get The Sales Prompt Playbook free, plus The Next Best Action weekly email (optional; the hub stays open)