Tool
Proton.ai
2 use cases
Proton.ai: next-best-action
Gave customer service reps AI recommendations during calls and emails (due-to-reorder items, wallet-share gaps, new items) to turn a reactive call center into a selling channel.
MSC Industrial Supply · Source · Published Mar 19, 2026
Proton.ai: next-best-action
Fed ~10 years of ERP transaction data into an AI engine that gives each of 175 inside reps a daily plan of who to call and what to discuss (e.g., lapsed reorders), and powers e-commerce recommendations; expanding to outside sales.
R.S. Hughes · Source