Starlink (SpaceX): voice agents
70%as reported in the source
A Grok Voice call-center agent answers 1-888-GO-STARLINK for support and inbound sales: verifies callers, runs hardware diagnostics, issues credits, ships replacements, and creates full orders in multiple languages.
Industry: Satellite internet
Tools named: Grok Voice (xAI / SpaceXSI)
Reported results (as quoted): "~20,000 calls on a weekday"; "Voice containment sits around 70%. On the English sales line, conversion is about 24.5% (mid-20s overall, varies by locale) — a few thousand orders a week."
Note: Business Insider (2026-10-16, https://www.businessinsider.com/starlink-customer-service-grok-2026-10) repeats the figures as the company's claims; SpaceX didn't answer BI's questions on which calls still need a person. Also widely discussed on X that week.
Source
Company: Starlink (SpaceX) · Vendor case study · https://x.ai/stories/starlink
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