Tool
Backstory
Backstory (formerly People.ai): AI for sales teams answering which deals are real, which are at risk and what to do next; people.ai redirects here. Vendor page
4 use cases
Backstory: Score deals against MEDDPICC with evidence
Backstory scores opportunities against MEDDPICC with each line backed by a real meeting or email.
How: Open the deal → Review the MEDDPICC score → Fill gaps
Source · Checked Oct 24, 2026
Backstory: See which pipeline is real and which is slipping
Backstory shows stage by stage which pipeline is real, slipping, or cooling, traced to activity.
How: Open forecasting views → Review risk headlines → Act on slipping deals
Source · Checked Oct 24, 2026
Backstory: Map who's engaged, quiet, or gone in an account
Backstory maps stakeholders by engagement so teams plan around the real decision makers.
How: Open the account map → Find who's gone quiet → Re-engage them
Source · Checked Oct 24, 2026
Backstory: Ask revenue questions from Claude, ChatGPT, or Gemini
Backstory says its answers reach your team inside the AI assistant they already use, such as Claude, ChatGPT, or Gemini, through its MCP server.
How: Connect Backstory to your assistant → Ask a deal question → Share the sourced answer
Source · Checked Oct 24, 2026