Salesforce: inbound reply drafting
BDR team runs Claude Cowork skills: an hourly inbox skill drafts replies from a curated sales knowledge base in each rep's voice; an overnight skill researches 100+ accounts per rep (Salesforce, Apollo, Common Room, Gong, warehouse) and leaves a brief, score and outbound play; a pipeline skill proposes Salesforce stage changes with evidence and waits for approval; a call-coach skill scores Gong discovery calls against the playbook.
Industry: AI software (B2B)
Tools named: Claude Cowork, Salesforce, Gong, Apollo, Common Room, Gmail/Google Calendar
Reported results (as quoted): Baseline only: the BDR "would spend around 5 hours per day manually responding to inbound interest"; no after-metric given.
Note: Best end-to-end blueprint in this list; every send stays human-reviewed. Covers several outcomes (pipeline, coaching, CRM hygiene).
Source
Company: Anthropic · Customer case study · https://claude.com/blog/how-anthropics-business-development-team-uses-claude-to-run-inbound-and-outbound-at-scale
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